Marketing strategy for custom home builders & architecture firms
Our blog provides guidance on how to position yourself as the leader in your market
and attract the right clients.
Web Design – Blogging – Social Media – Networking – Marketing
Marketing workshop for the Boston Society of Architecture
Melissa Lind, Creative Director of Dwelling Creative, hosts a workshop for the Boston Society of Architects talking about how to educate and inspire their ideal clients using blogging, social media, and turning their websites into their universities. Having practiced...
Using Great Website Design to Gain the Ideal Client
Website design is much like designing your own home. If selecting a home was just about protection from the weather we would still be living in caves. Building custom homes has always been about reaching for something greater. Much like a great foundation builds a...
Marketing. Do I have to?
The questions is not, do you have enough clients, the questions is, do you have the right clients? Why You Should Never Underestimate the Importance of Marketing As a business owner, I know how easy it can be to keep your head down and focus on the work in front of...
How to Gain a Following for Your Architectural, Building, or Design Firm
How do you gain a following for your business? It’s not as simple as posting on social media, or having great SEO (search engine optimization). There is a lot more to it than that. When you want to gain a following, you have to look at the bigger picture. Here are...
45 Blog Topics for Architects, Designers, and Builders
You have a blog. And it has one job… to attract readers. Those readers stop what they’re doing to enjoy your article. And this is where the magic starts. Those readers give you 5-10 minutes of their attention and then… become fans, fans become prospects, prospects...
How to choose which projects to put in your web portfolio
Are you wondering how to create a web portfolio that attracts clients and supports your brand? Marketing for homebuilders is about finding the right audience, gaining their trust, and inspiring them to work with you. Nothing will dissuade a potential client faster...
Why Designing a Website for Architects, Designers, and Builders is Different.
Websites have a heart. That heart speaks to your clients and communicates a promise to everyone who visits your site. That’s why website design for architects, designers, and builders is so critical. If you are in any of these professions, you know how unique your...
Why a community service project is the best marketing in a crisis
As an architect or builder you rarely have time to take a breath because the profession is demanding. But you may find yourself, like I have, taking a pause now that we are in the midst of a world crisis. Likely wondering, if and how it will affect your business. You...
The demographics of social media platforms for designers
First, does your business need to be social? You hear people degrade social media as often as you hear them talk about the weather, but the fact is, social media is how people disseminate information nowadays. It is the new newspaper. The upside is that you can...
Does my Architecture or Building Firm Need a Blog?
Sometimes what was old news is new again. Like having a business blog. Architects, designers, developers, realtors, and builders are all turning to blogs to attract new customers. In a world gone crazy over Instagram stories, Facebook Live, and Pinning everything...
Top 5 Creative Marketing Ideas for Builders and Architects
My husband loves going big. Why use a little seasoning when you can use it all, why take a vacation to California when you can drive a vintage airstream to Mexico with a dog and two cats. Why hang one string of holiday lights over the teepee when you can hang seven....
Social Media: The Good, The Bad & The huh?
The question we’re all asking. Am I wasting my time? OR . . . am I more connected with family, friends and, clients? The answer is yes, these tools keep us in contact with people we would otherwise have no easy connection to. The conversation then...
How to choose a camera for architectural photography
The first time I took a night shot with my new Canon, I was astounded. I had little idea the difference the cost of your camera would make regarding lighting. A good camera will pull light from the smallest sources and make it bright as day. All you need is a steady...
Architects, Designers & Builders: How, When & Why to get 5 star reviews
HOW: Send happy clients a link to your Google Review and Houzz page, copy the testimonial to your website with a nice client photo. WHEN: Right after you finish the project and your client is over the moon about your work. WHY: Social proof. According to...
What to include on your website project pages: photos, description, stats
Estate photography Photography for high end residential architecture is a special animal. What sets large estates apart from homes is of course the land. Often builders will focus their portfolio photography just on the home, but to truly show the scale of a property...
Why to take process photography for Designers, Builders and Architects
Taking workshop photos to examine The Process is one of my favorite genres of photography. The invitation to step into someone's life and document their genius is humbling alone. Add to that the obvious dedication it requires to master something as finely tuned as...
The biggest mistake builders make on Instagram
Curating your Instagram Feed One of the biggest mistakes I see builders make on their business social media accounts is posting construction progress photos that don’t resonate with their ideal clients. Let me explain. My grandmother is a home and garden junkie, who...
How to show the energy of great home design: wine & cheese
The after project photoshoot The photos you use on your project pages are your core photos. These show your work perfectly. But showing how people move in the space shows the energy of your work. Not only does this bring a more creative energy to your website and...
Powerful networking ideas for architects and builders
Targeted Networking Introducing yourself to a random person at a chamber of commerce event is not on this list. I suggest you take a more targeted approach, like partnering with a clothing boutique to do a photoshoot in your homes. Now that is interesting. There are...
"Melissa is a trend setter. She brings fresh, cutting edge creativity and intoxicating enthusiasm to just about anything she touches. She is deeply curious by nature, and sincerely interested in her clients - whether guiding a design process or seeking out the most original strategic marketing angle. Her engaging personality and professionalism makes her an absolute pleasure to work with."
Taos, New Mexico | Feel Design
"I cannot rave enough about Melissa. She redesigned my independent press site, 3: A Taos Press, for computer and iPhone, helped me display my online bookstore, continues to update my site for my authors, all the while doing the web work in a timely and professional manner. I recommend her to all my colleagues. I routinely receive compliments on my beautiful website. The best of the best!"
Denver, Colorado | 3: A Taos Press, Founding Publisher & Editor
"Melissa is tough when she has to be and always has a sense of humor. Two very important qualities, absolutely necessary, for completing a business web site, which often is a very personal experience. Her design sensibilities and consistency of design are impeccable. And she was always available to help me through the digital confusion."
Taos, New Mexico | Alan Powell Design, Furniture & Architecture
"It has been is a delight to work with Melissa Lind on several photographic and promotional projects. Melissa did a fantastic job creating my new venture, developing both the photography and website design. She gives me excellent advice on how best to use the website to increase my business."
Dr. Adair Landborn
Tempe, Arizona | Professor
"It’s always a privilege to share testimonials for those whose talents and skills add value to your life and business, but it’s something entirely different to share one for someone whose acumen, wisdom, knowledge, experience, insights, vision and creativity take you beyond the ordinary and bring out the most extraordinary aspects of who you are and what you desire to give to the world.
Melissa falls into this category and is unlike anyone I’ve previously worked with, on both personal and professional endeavors. Melissa is a creative genius with a rare and unique gift of bringing exactly what you desire to share, build and create into the world in a way that goes beyond what you originally desired; she grows it in magnitude and showcases it in a way that is clear, concise, accurate and represents your most authentic voice.
Grand Junction, Colorado | Business Owner
"I struggled with putting all the marketing pieces together and Melissa dove right in to understand my clients, thinking outside of the box with the ideas about partnering with local galleries and restaurants. Big agencies were too expensive, impersonal or inexperienced; I would not have gotten the same creativity working with anyone else. I am comfortable telling Melissa information about my business; like when I didn’t get a job, she wanted to know why I didn’t get the job and if there were things I could do better to get it the next time. She brings continuity to our marketing with high energy and indelible creativity.
Dwelling Creative is an essential part of my team."
Asheville, North Carolina | Bluestone Construction
"As we all know a great web design is not just all the pretty pictures it is also a carefully designed experience. Melissa is whip smart and fast on her feet when it comes to the underlying architecture that makes marketing deliver a personal experience. This is an essential quality when the internet is forever perched on shifting sands."
Chad Manley Design
Taos, New Mexico | Contemporary Furniture
"Before Melissa even started building our site, she spent time with us. She wanted to know our story, who we are and what we wanted to communicate. With powerful questions and intuition, she was able to develop an incredible marketing strategy that we felt was truly able to articulate the essence of who we are and what we do as a family business."
Mammoth Mill & Construction
Angel Fire, New Mexico | Log & Timber Homes
"Melissa is nimble and flexible- and always good humored, happily assisting with long or short term projects. She has helped with graphics for advertisements, email blasts with customers, social media promotions, blog posts, editing my photos, etc. She even stepped up to help with new product photos- which has been a great help! She has become a vital part of my business- I know I can rely on them to maintain my website, address marketing, PR and press requests."
Brooklyn, New York | Landscape Architect
"Melissa's work and insight is topnotch! She is responsible for selecting and editing my Instagram feed, blogs, and website updates. Her responsiveness and attention to detail are excellent, and as a designer, her aesthetic is in line with much of my own work. She is a joy to work with as well! I recommend her highly!"
Daniel G. Steger
West Roxbury, Massachusetts | DGS/a Architecture
"The work Dwelling Creative did for me has been very rewarding! I’m totally slammed with great projects, many of them came through the site in one way or another. I have an awesome Rammed Earth Home starting next month, they wanted to start sooner but I couldn’t do it. When I told them I needed to wait until spring 2022 they said they would be happy to wait and the reason they wanted me was because they love the work on the website, not just the photos, but that I presented myself in a way that made them feel really sure and they would wait as long as needed. More than anything I wanted to pass on the accolades that I get often and say Thank You."
Taos, New Mexico | Magee Design Works
"Dwelling Creative is a top notch firm. We have had the privilege of working with them for years and have enjoyed every minute of it. Melissa is extremely patient while still being diligent and on top of every detail. If anything it is us who slows her down. Our brand has been elevated and our subsequent projects positively strengthened by working with Melissa and her team. We strongly encourage partnering with Dwelling Creative."
Hawlie Ohe & Brett Malkin
Manhattan Beach, CA | White Sands Design/Build