Social Media Management for builders and architects
Become the Go-To professional in your niche
The best marketing is multi-faceted. We have tested social media for years now and find that social media is most effective when paired with blogging. This allows us to get more information about your specialty, your process and your personality. We take information from the blog posts and pair it with your portfolio photographs to create a media stream that delivers your story to a targeted audience (fans and peers).
People are on social media everyday, they are not on your website everyday.
Of course you need a website, but just having a website is no longer enough. You need something to drive traffic to your website. With a bevy of platforms to choose from, where do you start? We offer services for Instagram, Facebook and Pinterest for architects and builders.
Wondering if social media will work for you?
Here are more details.
Social Media Package
The Authority Package
- Must be combined with blogging to be most effective.
- 45 posts per month, 1 post every other day to Pinterest, Facebook and Instagram
- Social media profile creation and or review/update
- Magazine-like curated feed
- Hashtag cycling & testing
- 1 Post every other day to Pinterest, Facebook and Instagram
- Link to your website on every Pinterest post
Our Social Media Services Process
Instagram remains the fastest growing social media platform with the most engagement. The highly visual simple grid layout emphasizes content that is inspiring.
While Facebook is no longer our favorite organic platform (you have to buy advertising for your posts to get seen), it is a power house. With 2 billion monthly users, we post here because when you have something really important to say paying for advertising is usually worth the cost. When you do pay to advertise, it’s good to have a profile full of regularly posted photos.
Pinterest’s largest benefit is as a search engine and link builder. Every post on Pinterest has a link connected with it that can lead back to your website. If your pin is shared with other people it has potential to spread far and wide.
After trial and error, the system we have found that is the most cost effective and efficient for today’s social atmosphere involves audience building and engagement on Instagram, posting to Facebook for credibility and for occasional advertising, and link building on Pinterest. We leave direct messaging and engagement from Instagram and Facebook for you, as these are often specific questions or interested clients.
The content that we generate for your social media comes from conversations with you, project descriptions from your website and from our own design expertise. It is important that you have very high quality photography of your projects. Check our blog posts on architectural photography for more information. We are a team of design nerds, from landscape architects, interior designers, architectural photographers and architects. We know your world because it’s our world too.
Concerned that what works now won’t work in a few years? We have designed our service packages based on years of testing and research. We keep our ear to the ground and track results so that when the market changes we know how to move you with it.
To find out more about how we pair our social media with blogging click here.
The key advantage to social media strategy is that you are building something that lasts. Advertising is gone as soon as the allotted time expires. A stream of beautifully curated social media posts sticks around for new admirers to explore years after the post is created. Not to mention, google pays attention to that kind of activity and rewards you in rankings.
Wondering how Social Media could work for you?
"Melissa is a trend setter. She brings fresh, cutting edge creativity and intoxicating enthusiasm to just about anything she touches. She is deeply curious by nature, and sincerely interested in her clients - whether guiding a design process or seeking out the most original strategic marketing angle. Her engaging personality and professionalism makes her an absolute pleasure to work with."
Taos, New Mexico | Feel Design
"I cannot rave enough about Melissa. She redesigned my independent press site, 3: A Taos Press, for computer and iPhone, helped me display my online bookstore, continues to update my site for my authors, all the while doing the web work in a timely and professional manner. I recommend her to all my colleagues. I routinely receive compliments on my beautiful website. The best of the best!"
Denver, Colorado | 3: A Taos Press, Founding Publisher & Editor
"Melissa is tough when she has to be and always has a sense of humor. Two very important qualities, absolutely necessary, for completing a business web site, which often is a very personal experience. Her design sensibilities and consistency of design are impeccable. And she was always available to help me through the digital confusion."
Taos, New Mexico | Alan Powell Design, Furniture & Architecture
"It has been is a delight to work with Melissa Lind on several photographic and promotional projects. Melissa did a fantastic job creating my new venture, developing both the photography and website design. She gives me excellent advice on how best to use the website to increase my business."
Dr. Adair Landborn
Tempe, Arizona | Professor
"It’s always a privilege to share testimonials for those whose talents and skills add value to your life and business, but it’s something entirely different to share one for someone whose acumen, wisdom, knowledge, experience, insights, vision and creativity take you beyond the ordinary and bring out the most extraordinary aspects of who you are and what you desire to give to the world.
Melissa falls into this category and is unlike anyone I’ve previously worked with, on both personal and professional endeavors. Melissa is a creative genius with a rare and unique gift of bringing exactly what you desire to share, build and create into the world in a way that goes beyond what you originally desired; she grows it in magnitude and showcases it in a way that is clear, concise, accurate and represents your most authentic voice.
Grand Junction, Colorado | Business Owner
"I struggled with putting all the marketing pieces together and Melissa dove right in to understand my clients, thinking outside of the box with the ideas about partnering with local galleries and restaurants. Big agencies were too expensive, impersonal or inexperienced; I would not have gotten the same creativity working with anyone else. I am comfortable telling Melissa information about my business; like when I didn’t get a job, she wanted to know why I didn’t get the job and if there were things I could do better to get it the next time. She brings continuity to our marketing with high energy and indelible creativity.
Dwelling Creative is an essential part of my team."
Asheville, North Carolina | Bluestone Construction
"As we all know a great web design is not just all the pretty pictures it is also a carefully designed experience. Melissa is whip smart and fast on her feet when it comes to the underlying architecture that makes marketing deliver a personal experience. This is an essential quality when the internet is forever perched on shifting sands."
Chad Manley Design
Taos, New Mexico | Contemporary Furniture
"Before Melissa even started building our site, she spent time with us. She wanted to know our story, who we are and what we wanted to communicate. With powerful questions and intuition, she was able to develop an incredible marketing strategy that we felt was truly able to articulate the essence of who we are and what we do as a family business."
Mammoth Mill & Construction
Angel Fire, New Mexico | Log & Timber Homes
"Melissa is nimble and flexible- and always good humored, happily assisting with long or short term projects. She has helped with graphics for advertisements, email blasts with customers, social media promotions, blog posts, editing my photos, etc. She even stepped up to help with new product photos- which has been a great help! She has become a vital part of my business- I know I can rely on them to maintain my website, address marketing, PR and press requests."
Brooklyn, New York | Landscape Architect
"Melissa's work and insight is topnotch! She is responsible for selecting and editing my Instagram feed, blogs, and website updates. Her responsiveness and attention to detail are excellent, and as a designer, her aesthetic is in line with much of my own work. She is a joy to work with as well! I recommend her highly!"
Daniel G. Steger
West Roxbury, Massachusetts | DGS/a Architecture