How do you gain a following for your business? It’s not as simple as posting on social media, or having great SEO (search engine optimization). There is a lot more to it than that. When you want to gain a following, you have to look at the bigger picture. Here are...
As an architect or builder you rarely have time to take a breath because the profession is demanding. But you may find yourself, like I have, taking a pause now that we are in the midst of a world crisis. Likely wondering, if and how it will affect your business. You...
First, does your business need to be social? You hear people degrade social media as often as you hear them talk about the weather, but the fact is, social media is how people disseminate information nowadays. It is the new newspaper. The upside is that you can...
My husband loves going big. Why use a little seasoning when you can use it all, why take a vacation to California when you can drive a vintage airstream to Mexico with a dog and two cats. Why hang one string of holiday lights over the teepee when you can hang seven....
Targeted Networking Introducing yourself to a random person at a chamber of commerce event is not on this list. I suggest you take a more targeted approach, like partnering with a clothing boutique to do a photoshoot in your homes. Now that is interesting. There are...
I'm Melissa Lind,
I help builders and architects position themselves as leaders in their market to find higher quality clients and more freedom.
My blog details how to highlight your zone of genius, identify your ideal clients, curate a professional portfolio, and use online tools to educate and attract the best clients.
