My husband loves going big. Why use a little seasoning when you can use it all, why take a vacation to California when you can drive a vintage airstream to Mexico with a dog and two cats. Why hang one string of holiday lights over the teepee when you can hang seven. He dreams 10x as big as I do, which has challenged me to live in all kinds of creative ways and reach for things I never thought possible.
Our collection of holiday cards represents that idea better than anything else we do. Why take a family photo at home, when you can load up a 1950’s jeep with a bathtub, toilet, sink, naked baby, dog, cat and find that tiny sand dune an hour north of town on a badly rutted dirt road and take the photo there. It says a lot about who we are as a family.
When you are thinking about creative marketing ideas for your own business, consider something that will let people get to know you on a personal level. Something that makes them smile. Something they will remember.