How do you gain a following for your business?

It’s not as simple as posting on social media, or having great SEO (search engine optimization).

There is a lot more to it than that. When you want to gain a following, you have to look at the bigger picture.

Here are some tips on how to do that.

How to Gain a Following for You Business

 

1. Content is king.

 

To build a brand, and to prove yourself as an industry leader, you have to produce content that is not only helpful, but factual (no, proof, no validity – remember that!)

You must consistently produce thought-provoking, factual work that provides value to your clientele.

What solution are you offering them? How can you help them? What can you do to make their life easier?

You’re doing the work that is necessary to help find solutions to your client’s problems. Create content that can help, and your marketing efforts will show. (Click here to learn more about creative marketing ideas)

2. Professionally document your work & curate your portfolio.

 

Professionally documenting & curating a portfolio that is in line with your creative genius is sometimes where my clients fall short, but mostly because they don’t have time.

The reason you should make time is to continually hone in on not only recurring clients, but future clients as well.

When you professionally document your favorite work and have it curated regularly, it delivers the best version of your vision to the people who appreciate it the most.

Over the lifetime of your career, your specialty will change, and with experience, you will more easily be able to identify with loyal clients as well as prospective clients. To find those clients your portfolio needs to represent you at your best. Click here to see how to choose the projects which best represent you.

Gain a following For you Architect, Building, or Design Firm

3. Share it with people who appreciate your vision.

 

If you build it, photograph it & share it, they will come. Professionally documenting & curating a portfolio that is in line with your creative genius is a key for showing potential clients what you can do for them.

Building relationships and rapport with clients goes a long way. Not only does it build trust, but it also opens the door for more opportunities. Never underestimate the word of mouth.

When you professionally document your favorite work and have it curated regularly, it delivers the best version of your vision to the people who appreciate it the most.

It also delivers the best version of your work to potential clients.

Over the lifetime of a career, your specialty will change – that’s inevitable.

But with experience, you will more easily identify the type of clients you enjoy the most, as well as the type of work you enjoy the most.

But don’t be afraid to step outside of your comfort zone. Your portfolio should define your vision, but don’t be afraid to do something different.

4. Your Website

 

A website is no longer enough to attract a fan base.

You also need a primer to get their attention.

So what’s a primer?

Most of my clients are hesitant to get into social media or online venues like Pinterest. You don’t need to do all of them.

Do your market research. What platforms are your target consumers looking at? Facebook? Instagram? Pinterest?

What if they don’t use social media? What can you do to reach out to these clients? Traditional marketing is not dead.

Find avenues outside of the digital space to amplify your marketing efforts.

Once you find out what your target consumers need, take advantage of it. That’s where you can gain your following.

Once you do that, you can build.

Gain a following For you Architect, Building, or Design Firm

I know you’re busy. What you are building with social media is future clientele; the clients you want the most. These are the clients that are wonderful to work with. These are the clients that pay on time, the ones who inspire and challenge you to do the work you always knew – or sometimes didn’t even know – you were capable of.

Remember: WHO you share your work with is critical.

I often see builders and designers sharing their work with other builders and designers. These people are not your clients. In most cases, they are your competitors. You can learn from them, but never mimic them.

One of the best business exercises I ever did came from Creative Business Coach Justine Clay, who asked me to grade all of my clients from A to F, and then identify what all of my A clients have in common.

For me, my best clients are a joy to be around, they are often very busy, they do exceptional work, love what they do, and they pay on time.

When you identify your ideal client and their values, it is easier to figure out where to find more of them.

The first step?

Get clear about your creative genius and who appreciates it the most. If you are interested in hiring us to manage your social media I would be delighted to hear from you, give me a call.

If you’d like help with master planning your business, we’d be glad to help. Click here to learn more about my 60-minute strategy coaching sessions and book yours today.

Enjoyed this article? Here are three more to help build your professional firm:

The demographics of social media platforms for designers
Why a community service project is the best marketing in a crisis
How to build buzz for your business

This article was originally published in September 2017 and has been updated for 2020.

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