Attract the right clients


Attract the right clients

Why Designing a Website for Architects, Designers, and Builders is Different.

Websites have a heart.

That heart speaks to your clients and communicates a promise to everyone who visits your site.

That’s why website design for architects, designers, and builders is so critical.

If you are in any of these professions, you know how unique your approach is. Nobody does your work the way you do.

That’s what your website needs to communicate.

That’s what we do for you.

Let me explain how it works…

It’s not about fancy design

Lots of web designers want to sell you a fancy website, bursting with bells and whistles that (hopefully) attract more visitors.

Great if you’re selling frisbees or floor wax. Not so great if you’re expressing a quality product that involves a long-term relationship and alignment of shared values.

Our firm lets your work shine while keeping the structure simple. We keep your interests and desires in mind. We understand that if there are any designed elements, they should be in line with the kind of work you do.

For example, if your work is modern, you may want to use a sans-serif font. If your work is historical, you might consider something classic like Times New Roman.


To build buzz for your business, not only do you need to consistently produce beautiful work, but you also have to use SEO – search engine optimization.

So what does this mean, exactly?

When your content matches search queries then new people will find your site. This is called “organic traffic.” And the best content is both your site content (what’s written on your pages) and blog articles that are rich in keywords that people are searching for.

To find out more about the best blog writing practices for architects, builders, and designers click here. You can also find some great blog topics here.

“If you want to continually grow your blog, you need to learn to blog on a consistent basis.”
Neil Patel

Calls to action

The marketing we do at Dwelling Creative is meant to Inspire and Educate, but at the end of the day, we want our content to lead to amazing new projects.

If you don’t lead your ideal client with the proper steps to make that decision, you can often lose their interest. That’s why Calls To Action (CTA) are so important.

There should be CTA’s peppered throughout your site to connect with you, book a consultation, or download a free guide in exchange for an email address.

When I mention this to designers they sometimes cringe because it feels too salesy. But guess what? Consumer data reveals that your clients want to be guided through your process.

You are the guide

Your website is not a passive brochure – it’s a living, changing presentation of the heart of your business. AND it works to attract and pre-qualify prospects.

Your home page, project displays, blog posts, testimonials – even your contact and “About” pages should answer questions about outcomes and address fears about reaching out, like:

  • How will your service improve their life?
  • Can they trust you to interpret a vision – even if they’re not totally clear?
  • Will they want to get a cup of coffee with you after the project is over?

There are many things to consider when building a new website. That’s why we like to start with a marketing masterplan to research your market, talk about your vision, values, and life goals. You can get more information about our master planning process here.

If you have any questions about website design for architects, designers, or builders, we’d be happy to help.

The Takeaway

When it comes to great website design for architects, designers, or builders:

1. Less is more.
2. The currency of the internet is using the right keywords (clever copywriting is essential).
3. Calls to action should be obvious.
4. Your website is not about you, it’s about your ideal clients.

Book a free web consult today! You can also click here to learn more about my 60-minute strategy coaching sessions and book yours today.

Enjoyed this article? Here are three more to help build your professional firm:

How to choose a camera for architectural photography
Does my Architecture or Building Firm Need a Blog?
Why a community service project is the best marketing in a crisis


Picture of Melissa Lind


I'm Melissa Lind,

I help builders and architects position themselves as leaders in their market to find higher quality clients and more freedom.

My blog details how to highlight your zone of genius, identify your ideal clients, curate a professional portfolio, and use online tools to educate and attract the best clients.


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