Melissa Lind, Creative Director of Dwelling Creative, hosts a workshop for the Boston Society of Architects talking about how to educate and inspire their ideal clients using blogging, social media, and turning their websites into their universities. Having practiced...
Website design is much like designing your own home. If selecting a home was just about protection from the weather we would still be living in caves. Building custom homes has always been about reaching for something greater. Much like a great foundation builds a...
The questions is not, do you have enough clients, the questions is, do you have the right clients? Why You Should Never Underestimate the Importance of Marketing As a business owner, I know how easy it can be to keep your head down and focus on the work in front of...
How do you gain a following for your business? It’s not as simple as posting on social media, or having great SEO (search engine optimization). There is a lot more to it than that. When you want to gain a following, you have to look at the bigger picture. Here are...
You have a blog. And it has one job… to attract readers. Those readers stop what they’re doing to enjoy your article. And this is where the magic starts. Those readers give you 5-10 minutes of their attention and then… become fans, fans become prospects, prospects...
Are you wondering how to create a web portfolio that attracts clients and supports your brand? Marketing for homebuilders is about finding the right audience, gaining their trust, and inspiring them to work with you. Nothing will dissuade a potential client faster...
Websites have a heart. That heart speaks to your clients and communicates a promise to everyone who visits your site. That’s why website design for architects, designers, and builders is so critical. If you are in any of these professions, you know how unique your...
As an architect or builder you rarely have time to take a breath because the profession is demanding. But you may find yourself, like I have, taking a pause now that we are in the midst of a world crisis. Likely wondering, if and how it will affect your business. You...
First, does your business need to be social? You hear people degrade social media as often as you hear them talk about the weather, but the fact is, social media is how people disseminate information nowadays. It is the new newspaper. The upside is that you can...
Sometimes what was old news is new again. Like having a business blog. Architects, designers, developers, realtors, and builders are all turning to blogs to attract new customers. In a world gone crazy over Instagram stories, Facebook Live, and Pinning everything...
My husband loves going big. Why use a little seasoning when you can use it all, why take a vacation to California when you can drive a vintage airstream to Mexico with a dog and two cats. Why hang one string of holiday lights over the teepee when you can hang seven....
The question we’re all asking. Am I wasting my time? OR . . . am I more connected with family, friends and, clients? The answer is yes, these tools keep us in contact with people we would otherwise have no easy connection to. The conversation then...
The first time I took a night shot with my new Canon, I was astounded. I had little idea the difference the cost of your camera would make regarding lighting. A good camera will pull light from the smallest sources and make it bright as day. All you need is a steady...
HOW: Send happy clients a link to your Google Review and Houzz page, copy the testimonial to your website with a nice client photo. WHEN: Right after you finish the project and your client is over the moon about your work. WHY: Social proof. According to...
Estate photography Photography for high end residential architecture is a special animal. What sets large estates apart from homes is of course the land. Often builders will focus their portfolio photography just on the home, but to truly show the scale of a property...
Taking workshop photos to examine The Process is one of my favorite genres of photography. The invitation to step into someone's life and document their genius is humbling alone. Add to that the obvious dedication it requires to master something as finely tuned as...
Curating your Instagram Feed One of the biggest mistakes I see builders make on their business social media accounts is posting construction progress photos that don’t resonate with their ideal clients. Let me explain. My grandmother is a home and garden junkie, who...
The after project photoshoot The photos you use on your project pages are your core photos. These show your work perfectly. But showing how people move in the space shows the energy of your work. Not only does this bring a more creative energy to your website and...
Targeted Networking Introducing yourself to a random person at a chamber of commerce event is not on this list. I suggest you take a more targeted approach, like partnering with a clothing boutique to do a photoshoot in your homes. Now that is interesting. There are...
I'm Melissa Lind,
I help builders and architects position themselves as leaders in their market to find higher quality clients and more freedom.
My blog details how to highlight your zone of genius, identify your ideal clients, curate a professional portfolio, and use online tools to educate and attract the best clients.
