Are you wondering how to create a web portfolio that attracts clients and supports your brand? Marketing for homebuilders is about finding the right audience, gaining their trust, and inspiring them to work with you. Nothing will dissuade a potential client faster...
The first time I took a night shot with my new Canon, I was astounded. I had little idea the difference the cost of your camera would make regarding lighting. A good camera will pull light from the smallest sources and make it bright as day. All you need is a steady...
Estate photography Photography for high end residential architecture is a special animal. What sets large estates apart from homes is of course the land. Often builders will focus their portfolio photography just on the home, but to truly show the scale of a property...
Taking workshop photos to examine The Process is one of my favorite genres of photography. The invitation to step into someone's life and document their genius is humbling alone. Add to that the obvious dedication it requires to master something as finely tuned as...
The after project photoshoot The photos you use on your project pages are your core photos. These show your work perfectly. But showing how people move in the space shows the energy of your work. Not only does this bring a more creative energy to your website and...
Targeted Networking Introducing yourself to a random person at a chamber of commerce event is not on this list. I suggest you take a more targeted approach, like partnering with a clothing boutique to do a photoshoot in your homes. Now that is interesting. There are...
I'm Melissa Lind,
I help builders and architects position themselves as leaders in their market to find higher quality clients and more freedom.
My blog details how to highlight your zone of genius, identify your ideal clients, curate a professional portfolio, and use online tools to educate and attract the best clients.
