What to include on your website project pages: photos, description, stats
Estate photography Photography for high end residential architecture is a special animal. What sets large estates apart from homes is of course the land. Often builders will focus their portfolio photography just on the home, but to truly show the scale of a property...
Why to take process photography for Designers, Builders and Architects
Taking workshop photos to examine The Process is one of my favorite genres of photography. The invitation to step into someone’s life and document their genius is humbling alone. Add to that the obvious dedication it requires to master something as finely tuned...
The biggest mistake builders make on Instagram
Curating your Instagram Feed One of the biggest mistakes I see builders make on their business social media accounts is posting construction progress photos that don’t resonate with their ideal clients. Let me explain. My grandmother is a home and garden junkie, who...
How to show the energy of great home design: wine & cheese
The after project photoshoot The photos you use on your project pages are your core photos. These show your work perfectly. But showing how people move in the space shows the energy of your work. Not only does this bring a more creative energy to your website and...
HELLO
I'm Melissa Lind,
I help builders and architects position themselves as leaders in their market to find higher quality clients and more freedom.
My blog details how to highlight your zone of genius, identify your ideal clients, curate a professional portfolio, and use online tools to educate and attract the best clients.
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