The questions is not, do you have enough clients, the questions is, do you have the right clients? Why You Should Never Underestimate the Importance of Marketing As a business owner, I know how easy it can be to keep your head down and focus on the work in front of...
As an architect or builder you rarely have time to take a breath because the profession is demanding. But you may find yourself, like I have, taking a pause now that we are in the midst of a world crisis. Likely wondering, if and how it will affect your business. You...
My husband loves going big. Why use a little seasoning when you can use it all, why take a vacation to California when you can drive a vintage airstream to Mexico with a dog and two cats. Why hang one string of holiday lights over the teepee when you can hang seven....
HOW: Send happy clients a link to your Google Review and Houzz page, copy the testimonial to your website with a nice client photo. WHEN: Right after you finish the project and your client is over the moon about your work. WHY: Social proof. According to...
I'm Melissa Lind,
I help builders and architects position themselves as leaders in their market to find higher quality clients and more freedom.
My blog details how to highlight your zone of genius, identify your ideal clients, curate a professional portfolio, and use online tools to educate and attract the best clients.
