Blogging Services for Custom Home Builders and Architects
Looking for higher quality clients? Educate them with a blog.
Blogging is the best Return on Investment in marketing you can make for Architects, Builders, and Designers to pre-qualify clients and obtain organic search traffic.
Over the years we have done a lot of testing. From the start we wanted to provide the best services for our clients keeping in mind where they are at, what they want to accomplish and how much time they want/have to devote to their marketing.
Blogging has come out as the clear winner over every other type of marketing. Why?
Architects, builders, and designers are a rare breed. They have more specific knowledge on a broad scope of topics than almost any other profession. To build and design a structure you need to know history, geology, hydrology, design, and on and on. Combine that with what you need to know to run a business and it’s easy to say that architects and builders are a wealth of information.
Blogging is an education platform. Your website now becomes your university.
Your ideal clients are in the research phase of building a custom home for more than 75% of that journey. If you are able to provide them with the information they are looking for before they are ready to hire, you will be the natural choice for them when they are ready. In addition, they are getting to know you and your process. You are answering questions that you normally explain over an over in person.
When they are ready to hire you, they will be pre-qualified because they already know you.
Educating prospective clients is the best reason to do blogging, the second reason is that it is a gold mind for Search Engine Optimization (SEO).
The currency of the internet is words.
Posting a blog is an investment like no other kind of marketing. You write it once and it will continue to bring you traffic for the life of your website. If you continue to update your website with new content Google rewards you by giving older posts even more traffic because your consistent activity tells google you are a trustworthy expert with authority.
This combination of attributes: expertise, trust and authority is also what your ideal clients are looking for, it is a golden combination.
When you start to get leads from Google without paying for advertising, it feels like magic.
The magic of the education.
Blog Writing Packages
Accelerator
- Posts written from interviewing you and/or researched topics that relate to your niche
- Bundle of 12 expertly crafted articles
- Posted to your WordPress website for you
- 25% discount over monthly blogging
Most Popular
- 1-2 posts written and posted to your WordPress site per month
- Monthly newsletter teaser to drive traffic to your website
- Lead magnate designed to grow your email list
- Monthly strategy call or emails
The Authority
- 1-2 posts written and posted to your WordPress site per month
- Monthly newsletter teaser to drive traffic to your website
- Posting every other day to Instagram, Facebook and Pinterest per month
Have questions?
Blogging Details
Our Blog Writing Process
Who writes the blog?
We do the writing. If you have specific skills, solutions, or lists you want to be included it would be best for us to work from a draft article or we can work from an interview. We have a talented group of writers from Canada and the US who are blog specialists. We will cover all your options on our consultation call.
Can I get revisions on my articles?
Yes! We like to have the same writer working on your blog every month your feedback is helpful for improving future articles. If you are not happy with your article we want to know! Let us know what what you’d like to improve and we will coach the writer who is assigned to your work.
Will the blog posts sound like me?
When you begin working with Dwelling Creative we ask a lot of questions about your target audience, your business goals, what services you want to be promoted, and what is important to your ideal clients. Of course, we can’t write exactly like you, but we can match your writing style, with the bonus of power-SEO strategies and a no hassle finished product that is posted to your website for you.
What is the advantage to posting a bundle of blog articles all at the same time?
It takes 3-6 months for google to start driving organic traffic to your site. But after a post has been up for 9 months you can revise it based on its performance and google will give it a boost of traffic in 30 days.
How long is my contract?
Our starting blog writing package is 6 months. Remember that gaining traction with Google takes time. Once the post is on your site it is yours forever as opposed to advertising which dissapears as soon as your contract if finished.
How will I know if my investment is working?
The best measures of your success from content marketing are list growth, traffic growth, and more inquiries/sales. Your blog should be a central part of a complete sales funnel. To learn more about developing your sales funnel contact us. We are always happy to share what we have learned to help you be more successful.
What if I have specific solutions I want to be included?
Architects and builders often have specific niches that are industry specific. When we begin working with you we will record a video to provide our writers so that they can learn about your niche, your process and your personality. You can also provide 200-400 word draft article for us to work from.
How does Social Media work with blogging?
This is a great combination. We take information from the blog posts and combine it with images from your portfolio to drive traffic to your website.
Happy Clients
Click on the image to read our most recent work
The advantage to blogging is that you are building something that is yours forever. Advertising is gone as soon as the ad expires. Consistently posting to your website keeps your fans interested, educated, and inspired, while google will reward you with higher organic rankings.
Wondering how blogging could work for you?
Happy Clients
"Melissa is a trend setter. She brings fresh, cutting edge creativity and intoxicating enthusiasm to just about anything she touches. She is deeply curious by nature, and sincerely interested in her clients - whether guiding a design process or seeking out the most original strategic marketing angle. Her engaging personality and professionalism makes her an absolute pleasure to work with."
Lesley Cox
Taos, New Mexico | Feel Design
"Melissa Lind is so helpful in explaining web! She has an artist’s eye and a techi brain—good combo. Pure Genius!"
Shelia Ross
Taos, New Mexico | A Shelia Ross Studio
"I cannot rave enough about Melissa. She redesigned my independent press site, 3: A Taos Press, for computer and iPhone, helped me display my online bookstore, continues to update my site for my authors, all the while doing the web work in a timely and professional manner. I recommend her to all my colleagues. I routinely receive compliments on my beautiful website. The best of the best!"
Andrea Watson
Denver, Colorado | 3: A Taos Press, Founding Publisher & Editor
"Melissa is tough when she has to be and always has a sense of humor. Two very important qualities, absolutely necessary, for completing a business web site, which often is a very personal experience. Her design sensibilities and consistency of design are impeccable. And she was always available to help me through the digital confusion."
Alan Powell
Taos, New Mexico | Alan Powell Design, Furniture & Architecture
"It has been is a delight to work with Melissa Lind on several photographic and promotional projects. Melissa did a fantastic job creating my new venture, developing both the photography and website design. She gives me excellent advice on how best to use the website to increase my business."
Dr. Adair Landborn
Tempe, Arizona | Professor
"It’s always a privilege to share testimonials for those whose talents and skills add value to your life and business, but it’s something entirely different to share one for someone whose acumen, wisdom, knowledge, experience, insights, vision and creativity take you beyond the ordinary and bring out the most extraordinary aspects of who you are and what you desire to give to the world.
Melissa falls into this category and is unlike anyone I’ve previously worked with, on both personal and professional endeavors. Melissa is a creative genius with a rare and unique gift of bringing exactly what you desire to share, build and create into the world in a way that goes beyond what you originally desired; she grows it in magnitude and showcases it in a way that is clear, concise, accurate and represents your most authentic voice.
Kellie Caldwell
Grand Junction, Colorado | Business Owner
"I struggled with putting all the marketing pieces together and Melissa dove right in to understand my clients, thinking outside of the box with the ideas about partnering with local galleries and restaurants. Big agencies were too expensive, impersonal or inexperienced; I would not have gotten the same creativity working with anyone else. I am comfortable telling Melissa information about my business; like when I didn’t get a job, she wanted to know why I didn’t get the job and if there were things I could do better to get it the next time. She brings continuity to our marketing with high energy and indelible creativity.
Dwelling Creative is an essential part of my team."
Kevin Reed
Asheville, North Carolina | Bluestone Construction
"Melissa is a rockstar. Talented, creative, client-focused, versatile, timely, communicative and a pure joy to work with. She makes every project feel unique and special, from the first meeting to the final deliverable."
Emily McCaffrey
Washington | Copywriter
"As we all know a great web design is not just all the pretty pictures it is also a carefully designed experience. Melissa is whip smart and fast on her feet when it comes to the underlying architecture that makes marketing deliver a personal experience. This is an essential quality when the internet is forever perched on shifting sands."
Chad Manley Design
Taos, New Mexico | Contemporary Furniture
"Before Melissa even started building our site, she spent time with us. She wanted to know our story, who we are and what we wanted to communicate. With powerful questions and intuition, she was able to develop an incredible marketing strategy that we felt was truly able to articulate the essence of who we are and what we do as a family business."
Mammoth Mill & Construction
Angel Fire, New Mexico | Log & Timber Homes
"Melissa is nimble and flexible- and always good humored, happily assisting with long or short term projects. She has helped with graphics for advertisements, email blasts with customers, social media promotions, blog posts, editing my photos, etc. She even stepped up to help with new product photos- which has been a great help! She has become a vital part of my business- I know I can rely on them to maintain my website, address marketing, PR and press requests."
Liz Pulver
Brooklyn, New York | Landscape Architect
"Melissa's work and insight is topnotch! She is responsible for selecting and editing my Instagram feed, blogs, and website updates. Her responsiveness and attention to detail are excellent, and as a designer, her aesthetic is in line with much of my own work. She is a joy to work with as well! I recommend her highly!"
Daniel G. Steger
West Roxbury, Massachusetts | DGS/a Architecture
"The work Dwelling Creative did for me has been very rewarding! I’m totally slammed with great projects, many of them came through the site in one way or another. I have an awesome Rammed Earth Home starting next month, they wanted to start sooner but I couldn’t do it. When I told them I needed to wait until spring 2022 they said they would be happy to wait and the reason they wanted me was because they love the work on the website, not just the photos, but that I presented myself in a way that made them feel really sure and they would wait as long as needed. More than anything I wanted to pass on the accolades that I get often and say Thank You."
Jed Magee
Taos, New Mexico | Magee Design Works
"Dwelling Creative is a top notch firm. We have had the privilege of working with them for years and have enjoyed every minute of it. Melissa is extremely patient while still being diligent and on top of every detail. If anything it is us who slows her down. Our brand has been elevated and our subsequent projects positively strengthened by working with Melissa and her team. We strongly encourage partnering with Dwelling Creative."
Hawlie Ohe & Brett Malkin
Manhattan Beach, CA | White Sands Design/Build