Marketing. Do I have to?

Marketing. Do I have to?

  But Why? The question is not, do you have enough work? The question is, do you have the right work? As a business owner I know how easy it can be to keep your head down and focus on work in front of you. I spent years doing that until I had a quarter when I got to...
How to choose which projects to put in your web portfolio

How to choose which projects to put in your web portfolio

Marketing for homebuilders is about finding the right audience, gaining their trust, and inspiring them to work with you.   Nothing will dissuade a potential client faster than looking at bad photographs.   Only put your best work in your portfolio. Only put...
Architectural Estate Photography

Architectural Estate Photography

Estate photography is a special animal. What sets estates apart from homes is of course the land. Often builders will focus their portfolio photography just on the home, but to truly show the scale of a property and to highlight the scale of work you are capable of...
How to build BUZZ for your business

How to build BUZZ for your business

1. Consistently produce beautiful work. 2. Professionally document your work & curate your portfolio. 3. Share it with people who appreciate your vision. If you build it, photograph it & share it, they will come. Seriously. Number ONE: Consistently producing...
MARKETING Photography for BUILDERS & Designers

MARKETING Photography for BUILDERS & Designers

One of the first things I ask my clients about is their target audience. This is such critical information because it determines the tone of the entire project. Who are we speaking to? In the case of Mammoth Mill & Construction in Angel Fire, New Mexico, their...
why to take PROCESS photography for DESIGNERS & BUILDERS

why to take PROCESS photography for DESIGNERS & BUILDERS

Taking workshop photos to examine The Process is one of my favorite genres of photography. The invitation to step into someone’s life and document their genius is humbling alone. Add to that the obvious dedication it requires to master something as finely tuned...

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