The best blogging topics for builders & architects

marketing for custom home and landscape professionals

 

You’ve heard that you need to do blogging to improve your google ranking or to gain rapport with potential clients. More importantly, blogging provides an educational platform to establish yourself as the authority in your area or specialty.

 

BUT, you aren’t a writer or maybe you do enjoy writing, but you have no idea what to write about.

 

Grab a pencil and a piece of paper and make a list of 24 ideas. They don’t have to be right or good or even particularly on topic. If you can get your mind working on the subject you will likely be delighted by the results. You may have to throw out half of them, but you will certainly come out with some useable ideas. Think about specialty topics that clients often request, ideas related to your area, client case studies, historical information about the area, or technical issues that clients might be worried about.

Here’s a short list to get you started:

1. Doggy baths: the what, why and how.
2. Winterizing tips to keep your home functioning at its best.
3. Five questions to ask when hiring an architect.
4. The Fall color guide to your town.
5. Why your town is the best place to build the homes you build or design. Here’s an example from a client of mine in Asheville, NC.

Wine cellars, security systems, architectural history, indoor climbing walls, air purification systems, radiant floor heating, siding materials, luxury car garages, urban design, surround sound systems, entertainment rooms, passive solar design . . . you get the idea. Topics that are fun, educational and interesting. Get specific and sum it up with an offer to help them get their custom home project started.

 

Cheers, Melissa

If you are interested in hiring us to get your marketing organized, including blog posts, I would be delighted to talk with you about your business

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