Marketing Strategy for ambitious Builders & Architects
Our blog provides guidance on how to position yourself as the leader in your market,
giving you more freedom and higher quality clients.
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First, does your business need to be social? You hear people degrade social media as often as you hear them talk about the weather, but the fact is, social media is how people disseminate information nowadays. It is the new newspaper. The upside is that you can...read more
You've heard that you need to do blogging to improve your google ranking as the go-to architect or builder in your area, but now what? Full disclosure, this topic is a doozie. If at anytime your eyes start to glaze over, seriously skip to the bottom. But...read more
My husband loves going big. Why use a little seasoning when you can use it all, why take a vacation to California when you can drive a vintage airstream to Mexico with a dog and two cats. Why hang one string of holiday lights over the teepee when you can hang seven....read more
The question we’re all asking. Am I wasting my time? OR . . . am I more connected with family, friends and, clients? The answer is yes, these tools keep us in contact with people we would otherwise have no easy connection to. The conversation...read more
The first time I took a night shot with my new Canon, I was astounded. I had little idea the difference the cost of your camera would make regarding lighting. A good camera will pull light from the smallest sources and make it bright as day. All you need is a steady...read more
HOW: Send happy clients a link to your Google Review and Houzz page, copy the testimonial to your website with a nice client photo. WHEN: Right after you finish the project and your client is over the moon about your work. WHY: Social...read more
But Why? The question is not, do you have enough work? The question is, do you have the right work? As a business owner I know how easy it can be to keep your head down and focus on work in front of you. I spent years doing that until I had a quarter when I got to...read more
Marketing for homebuilders is about finding the right audience, gaining their trust, and inspiring them to work with you. Nothing will dissuade a potential client faster than looking at bad photographs. Only put your best work in your portfolio. Only put...read more
Estate photography is a special animal. What sets estates apart from homes is of course the land. Often builders will focus their portfolio photography just on the home, but to truly show the scale of a property and to highlight the scale of work you are capable of...read more
1. Consistently produce beautiful work. 2. Professionally document your work & curate your portfolio. 3. Share it with people who appreciate your vision. If you build it, photograph it & share it, they will come. Seriously. Number ONE: Consistently producing beautiful...read more
One of the first things I ask my clients about is their target audience. This is such critical information because it determines the tone of the entire project. Who are we speaking to? In the case of Mammoth Mill & Construction in Angel Fire, New Mexico, their...read more
Taking workshop photos to examine The Process is one of my favorite genres of photography. The invitation to step into someone's life and document their genius is humbling alone. Add to that the obvious dedication it requires to master something as finely tuned as...read more
One of the biggest mistakes I see builders make on their business social media accounts is posting construction progress photos that don’t resonate with their ideal clients. My grandmother is a home and garden junkie, who also owns several properties. She likes...read more
This photo shoot was the culmination of a dream team of designers, builders & friends. Eric and Jennifer Hoffmann of Mammoth Mill & Construction built this luxury lodge for a client in Texas who comes to Angel Fire to get out of the heat in the summer and take...read more
Photographing bathrooms can be tricky because they are small spaces with a lot of reflective surfaces. But a well photographed bathroom can add huge value to your portfolio or real estate listing. One in 5 Houzz users renovated a bathroom at an average cost of...read more
Sybille Palmer is an Interior Designer in Taos, New Mexico. She learned her trade in Los Angeles doing residential design, but after visiting Taos, she fell in love with the land, the people and textures of our little town with big culture. She bought an old adobe...read more
The bedroom. Sanctuary, keeper of journals, sleepy heads and our dream factory. We rejuvenate, procreate, begin everyday here. A well designed bedroom has the potential to make or break a day. How do you stage and photograph a room capable of so much? Although not the...read more
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One of the drawbacks of being an entrepreneur in a service business is that you are trading hours for dollars, which can be exhausting when you are hustling from project to project. Wouldn't it be nice to have an income you could depend on from month to month?...read more
Most people groan at the idea of networking, and no wonder with the thought of another chamber of commerce event not really wanting to introduce yourself to another random person. I suggest you take a more targeted approach, like partnering with a clothing boutique to...read more
All photography copyrighted and taken by Melissa Lind.