CASE STUDY

Bluestone Construction, Asheville NC 

 

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CLIENT CASE STUDY

Bluestone Construction – Asheville, North Carolina

Challenge

1. Our client wanted to target clients in the 3-5 million custom home building range.

2. Attract the best craftsmen & designers.

3. Triple business in five years and plan an exit strategy.

4. Establish operations that allow him to step away from the day to day.

 

Solution

 

1. Rebrand website and identity for heirloom homes that make a historical mark. 

2. Capture clients from the very beginning of their dream home journey by focusing on platforms where people are starting their search. Offer tools and inspiring content to help them get inspired. Be in the position to recommend the best team of realtors and designers.

3. Integrate maintenance services to prepare for retirement or recession, and ensure that the homes they’ve built are maintained with high standards.

4. Attract the right employees by focusing on an inspired company culture that cares deeply for exemplary customer service and exquisite production. 

Implementation

    1. New branding identity, logo, and  creative direction of website development.

    2. Twice monthly coaching phone calls to guide and guide progress toward the big picture.

    3. Photoshoot to create a bank of assets to be used throughout their marketing. Working photos to personalize the business, historical references like the Biltmore, and photos of the area to integrate the storyline of how the land and culture shape their work. 

      4. Updating Houzz projects and curating Ideabooks to showcase their homes and other stunning work from around the world. Daily Facebook, Instagram, and Pinterest posts for top of mind exposure and education.

      5. Twice a month blog posts connected to an email campaign designed to inspire and educate.

      6. Event planning for networking and marketing material, photography and video.

      7. Building a network of local businesses in the Luxury Home world to support each other. 

      Testimonial from Bluestone Construction

      testimonials Taos New MexicoI struggled with putting all the marketing pieces together and Melissa dove right in to understand my clients, thinking outside of the box with ideas about partnering with local galleries and restaurants. Big agencies were too expensive, impersonal or inexperienced; I would not have gotten the same creativity working with anyone else. I am comfortable telling Melissa information about my business; like when I didn’t get a job, she wanted to know why I didn’t get the job and if there were things I could do better to get it the next time. She brings continuity to our marketing with high energy and indelible creativity.

      Dwelling Creative is an essential part of my team.”

      Kevin Reed

      Heirloom custom homes in Asheville, NC , Bluestone Construction

      We capture the creative genius in your process & share it with your people.

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